I. Teaching Contents 教学内容
Module 4 Unit one
Welcome to unit and Reading: Advertisement
II. Design of Teaching Objectives 教学目标设计
ledge objectives 知识目标
素质培养:让学生了解广告的定义,广告的种类--商业广告和公益广告,以及各种广告的目的,向学生指明对待广告应持有的态度。
语言知识:学习本课出现的新的语言点
主要词汇: advertisement, original, nationwide, campaign, slogan, toothpaste, comment, complete etc
主要短语:fall for, commit suicide, be aware of, be used to, play tricks on etc
主要句型:A commercial advertisement is one which someone has paid for to promote a product or service.
ity objective能力目标
Improve the students’ reading ability through reading activities.(通过阅读活动提高学生的阅读理解能力。)